Woofy is a concept app imagined as a joyful and community-driven platform for dog owners. Born from a personal idea, the project was developed as a full ecosystem from branding and UX strategy to interface design and event activation.

The app connects dog lovers through geolocated meetups, event planning, pet care content, and social features like a community feed and messaging.
I led the UX and UI design from onboarding to main user flows, shaped a colourful identity that reflects the platform’s playful tone, and also crafted a launch communication campaign, including a user test, visuals, and a launch event concept.